ВИКОРИСТАННЯ AGILE-МЕТОДОЛОГІЇ В КОНТЕКСТІ РІЗНИХ ВИДІВ БІЗНЕС-ДІЯЛЬНОСТІ

Abstract

In the context of modern business, which requires a quick response to changes, improved communication and project management, the use of Agile methodologies becomes extremely relevant and an important factor for achieving success and competitive advantage of enterprises. The purpose of the article is to study the peculiarities of using Agile methodologies in the context of various types of business activities. Using a comparative analysis, the article considers the directions of implementation of Agile methodologies for such types of business activities as production of products, execution of works, provision of services, trade activities and commercial mediation. The study notes the role of Agile methodologies in improving the efficiency of work processes, increasing flexibility in project management and increasing responsiveness to changes in market requirements. The main differences in the application of Agile methodologies in the organization of production processes compared to the provision of services are highlighted, emphasizing the flexibility of Agile methodologies in adapting to various requirements and needs of business activities. It is noted that the Agile concept is effective in process activities, which is confirmed by the example of a quick service cafe. The suitability of Agile methodologies for the development of projects in a wide range of industries, including marketing, advertising and PR activities, is substantiated, which indicates the universality of the approach and its successful use in areas that require quick adaptation to changing market conditions and a high level of communication with clients. The effectiveness of the use of Agile methodologies in various sectors of economic activity from the point of view of project management, development of products and services, as well as in response to changes in market conditions is shown. This topic is important for understanding and promoting the benefits of Agile methodologies in modern business, stimulating further research and implementation of these practices to achieve competitive advantages in various industries. The results of the study will contribute to the improvement of the organization of work processes in various industries and areas of business, allowing enterprises to increase the speed of reaction to market changes and customer requirements.