Abstract
Belle has observed surprisingly copious production of ψ(3770) in the B meson decay B → ψ(3770)K, whose rate is comparable to that of B → ψ(3686)K. We study this puzzling process in the QCD factorization approach with the effect of the S-D mixing considered. We find that the soft scattering effects in the spectator interactions play an essential role. With a proper parametrization for the higher-twist soft end-point singularities associated with kaon, and with the S-D mixing angle θ = - 12°, the calculated decay rates can be close to the data. Implications of these soft spectator effects to other charmonium production in B exclusive decays are also emphasized.
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