Abstract

The article is devoted to the problems of axiological characterization of a media event as a part of the media picture of the world, which arises in the process of intercultural communication. The axiological characteristics are presented as a necessary constituent element of a media event, which participates in its formation. The structure of evaluation of the media event "Russian-Ukrainian war 2022-2023" in French television discourse is considered, the types of evaluation based on its relationship to the object of the evaluation characteristics and the types of evaluation based on the relationship to the subject of evaluation are identified. It was established that the media event "war in Ukraine" as an object of assessment in the audiovisual text of the analytical and informational telecast is significantly more complex in its structure than the real event, as it also includes elements that arise in the media discourse. As a result of the analysis of the types of subjects of the evaluation characteristics of the war in Ukraine as a media event in the French television discourse, it was found that the main subject of evaluation in the analytical and informative audiovisual text is a professional expert, a political scientist, that is, a person who possesses professional objectivity, authority and professional experience, which affects the formation of the evaluation of the event in the media picture of the world of the addressee of television broadcasting. In order to establish the types of assessment based on its relationship to its subject, which are included in the system of axiological characteristics of the Russian-Ukrainian war of 2022-2023, the assessment statements of heads of state, famous politicians, representatives of world organizations from countries whose interests are affected by the war in Ukraine were also considered. It was found that the introduction to the text of the assessment of a media event, the subject of assessment of which is a well-known political or socio-cultural figure, takes place with the help of the constructions of direct and indirect transmission of someone else's speech with an indication of the subject of the speech and the source of information. It is noted that a separate type of evaluation of a media event is represented by evaluation statements of direct participants of real events that have acquired the status of media events. Prospects for further research into the structure and typology of media event evaluation have been determined.

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