«Глазами друзей»: использование международной повестки в советском праздничном пропагандистском дискурсе (по материалам юбилейных торжеств 1957 г. в Ленинграде)

Abstract

Based on the material of the periodical press, texts of festive radio broadcasts and documents of the Soviet and party authorities of Leningrad, the features of using the international agenda as one of the tropes of festive propaganda discourse are recreated. On the example of jubilee celebrations in 1957 In the USSR, the author comes to the conclusion that the use of international themes in the information coverage of holidays contributed to strengthening the positive image of the USSR as an international leader in the eyes of Soviet citizens, and also allowed creating impressions of the celebrations as world-wide events.