СОВРЕМЕННЫЕ АСПЕКТЫ ЭФФЕКТИВНОГО ПРИМЕНЕНИЯ БИЗНЕС-ЭКОСИСТЕМ1 В ДЕЯТЕЛЬНОСТИ ПРЕДПРИНИМАТЕЛЬСКИХ СТРУКТУР

Abstract

The article discusses the current aspects of the digital transformation of the economy and focuses on the issues of choosing the most suitable business ecosystems for the use of business ecosystems. Considering the growing role of digitalization in all areas of business activity, the authors analyze the index of digitalization of economic and social sectors by industry for 2020 and 2021. A scheme for the implementation of electronic interactions of the main subjects of business relations is presented. The additional skills necessary for an entrepreneur in the process of building a configuration of an internal business ecosystem are described, taking into account the peculiarities of the development of their own enterprise. The importance and growing role of the use of business ecosystems in entrepreneurial activity is substantiated. A diagram of the advantages and disadvantages of business digitalization is presented. It is substantiated that entrepreneurs need to more carefully select existing and newly emerging business ecosystems for use. A model is proposed for the expected increase in profitability for an entrepreneur in the process of building the configuration of the internal business ecosystem, taking into account the development of his own enterprise, the likelihood of its successful alignment, as well as the costs of finding and analyzing suitable business ecosystems, the costs of acquiring and maintaining the internal business ecosystem being built. ecosystem, the cost of integrating and pairing existing software products and technologies with business ecosystems on unified digital platforms that are part of the built-in configuration of the internal business ecosystem. The effects of the successful use of the configuration of the internal business ecosystem are described, taking into account the peculiarities of the development of one's own enterprise: an increase in the number of customers, growth in sales and profits, acceleration of business processes, reduction in the cost of finding additional customers, an increase in the speed of obtaining management information to make timely operational decisions on improving business performance. On the basis of the considered model of the expected increase in profitability for an entrepreneur as a result of using the built-up internal business ecosystem, taking into account the peculiarities of the development of one's own enterprise, it is concluded that it is necessary to increase the likelihood of successful implementation of the applied business ecosystems (P), and recommendations are proposed to minimize negative effects from building your own configuration of the internal business ecosystem, taking into account the development priorities of the enterprise.