Abstract
1. CONTENTS
 (1) RESEARCH OBJECTIVES
 The purpose of this study is to identify the characteristics that influence the determinants of apartment prices between high and low apartment prices within the same autonomous district in the regional submarket, and to further confirm whether there is a price gap between branded and non-branded apartments.
 (2) RESEARCH METHOD
 For this purpose, a multiple regression analysis was conducted targeting all apartments traded over the past three years in Buk-gu, Busan (Hwamyeong-dong, Mandeok-dong), using the actual apartment transaction price as the dependent variable and independent variables related to apartment structure, complex, location, and brand characteristics.
 (3) RESEARCH FINDINGS
 As a result of the analysis, the variables that commonly had a significant positive (+) influence on the actual transaction price were the year of occupancy and the number of apartments, while the variables that had a negative (-) influence were the exclusive use area. In Hwamyeong-dong, a high-price area, the distance to elementary schools, convenience facilities, and apartment brands had a positive (+) effect, while in Mandeok-dong, a low-price area, they had a negative (-) effect.
 2. RESULTS
 This means that there may be a gap in apartment prices even within the same area, and even for non-branded apartments, the price may be higher than branded apartments if the area is close to a station or close to convenience facilities. In this study, these results were presented as marketing Unique Selling Point related to the supply of regional and non-branded apartments.
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