СУТЬ ПОНЯТТЯ ТРАНСФОРМАЦІЇ КОНКУРЕНТНОГО ПОТЕНЦІАЛУ СУБ’ЄКТІВ ТУРИСТИЧНОЇ ІНДУСТРІЇ

Abstract

The article interprets the concept of transformation from the standpoints of several approaches to its content characteristics. The emphasis is laid on the process-based, system-based, innovative, evolutionary, institutional, and qualitative approaches. The process approach interprets transformation as a process of qualitative changes and transformations, which leads to the emergence of new characteristics of the system or structure. The system approach considers transformation as a change of elements within the system, the transition of the system from a state of stability to a state of instability and vice versa. In other words, it implies any quantitative and qualitative changes of system elements. According to the innovative approach, transformation is innovation, the transition of the old development model to a more modern one, i.e., an innovative one. The evolutionary approach interprets transformation as any revolutionary or innovative changes that occur over a certain period of time. From the perspective of the institutional approach, transformation refers to the institutional changes that lead to the emergence of a new model or system. A qualitative approach examines transformation from the standpoint of qualitative structural changes or modifications occurring in systems, phenomena, or processes. The features that can be included in the content characteristic of the concept of ‘transformation’ are specified. They include the qualitative and quantitative changes that lead to the emergence of a new system, phenomenon, or process; the innovativeness of changes, i.e., the formation of a new transformational model of development; and the signs of gradual progression from one phase to another. This transition can be either progressive or regressive. The research findings provide basis for interpreting the transformational process as a staged transition of a system, process, or phenomenon from one state to another, which qualitatively and quantitatively changes its characteristics in compliance with the laws of the society (economy) development. One of the content characteristics of the concept of "transformation" is a staged process of changing qualitative and quantitative characteristics (signs) of a phenomenon or system as a whole, which allows for building a new innovative development model considering influencing factors. Transformation of the competitive potential of the subjects of the tourism industry appears as a gradual transition to a new conceptual system of the branch. The basis of such a system is the safety, stability, and competitiveness of its development in the national and international tourist spaces through the formation of a package of tourist services depending on the post-war conditions of the country's development.