ІДЕНТИФІКАЦІЯ ВЕКТОРА ЕКОНОМІКО-ОРГАНІЗАЦІЙНОЇ ТРАНСФОРМАЦІЇ БУДІВЕЛЬНИХ ПІДПРИЄМСТВ

Abstract

This article considers the prerequisites for the formation of the content of transformation processes in construction companies, which are necessary for effective adaptation to changes in the market environment and maximize the level of competitiveness. As a basis for designing the transformation plan of a construction company, it is proposed to use the theory of economic cycles and their synchronization at the macro-, meso- and micro- levels. The operating activities of construction companies are influenced by internal and external factors. The growth phase of the economic cycle is characterized by such signs as the outstripping of the cost of production factors over the growth rate of the cost of construction work and services; the growth rate of the cost of final construction products; growing volumes of orders for construction companies. The recession phase is characterized by: a decrease in the level of new investment in projects as a result of a decrease in demand for construction and engineering works and services; insufficient level of utilization of production facilities due to a decrease in the volume of orders for construction organizations; excess of the level of operating expenses over the cost of production factors; high cost of work and services. To synchronize the strategic and operational activities of construction companies with the processes of the external environment, the matrix of identification of phases of the economic cycle based on market signals is generalized. The set of indicators can determine the phase of the economic cycle with which it is necessary through active transformation to synchronize the construction company, depending on the phase of its life cycle with environmental factors. Identification by indicator does not allow to reliably determine the phase of the economic cycle. This is possible only with a comprehensive assessment of these indicators in combination with indicators of activity at the macro-, meso- and micro-levels. The priority in the development of the competitive potential of enterprises in the construction industry is the implementation of smart transformations in operational activities based on the analysis of changes in the external environment, their consideration in the implementation of investment and construction development projects.