Особенности разработки дисциплины «Коммуникативные технологии в сервисе»

Abstract

The article is devoted to the design of the training course «Communicative technologies in the service». It is noted
 that in recent times, domestic education is increasingly focused on practical disciplines and subjects, so the role
 and value of applied knowledge grow, and with it problems of its implementation (teaching) in classically oriented
 high schools, traditionally focused on theoretical knowledge. This «gap» may be overcome if you understand the
 imbalances and design disciplines, with the latest knowledge, gleaned mostly from foreign business literature. It
 became the basis for the design of the course «Communicative technologies in the service» (manual, trainingmethodical
 complex, series of lectures, training). The course is built on the basis of the following considerations: to
 avoid duplication with adjacent (previous and subsequent) disciplines; a basic understanding of the terms «communication
 » and «contact»; practice-oriented approach to serving and learning; networking of communicative
 theory with «service»; the great role of independent work at studying of discipline. Quotations from contemporary
 business literature and practices of various communication strategies, including the material of our region – the
 Tyumen region play the major role in the course. Methodologically, the discipline focuses on the new direction
 of development of Tyumen state University as a University of global competitiveness and its mission is «training
 people who are capable to design new activities, to transform the social environment and create successful businesses
 in the face of global competition».