Abstract
The mediatization of many spheres of our life, including education, makes it logical to question the connection between educational practices and traditions formed in the media sphere. In the field of audiovisual practices this need is especially obvious. Reading and recording video lectures on the canons of traditional teaching. Direct and unenriched recording of the lecturer’s monologue, although acceptable (and in some cases effective), has lost its relevance for most educational projects. The latter poses the challenge for researchers to study the possibilities of producing educational packages based on methods and techniques common in modern media. In our study, based on an analysis of the practice of Moscow State University named after M.V. Lomonosov we will specify the most successful approaches to creating video lectures and increasing the efficiency of their perception.
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