Abstract
UDC 338.242; JEL Classification: М14 The purpose is to substantiate the model of innovative educational process of practice-oriented training as a socially oriented person with a high level of not only mandatory professional competencies (educational and research component), but also innovation-oriented with entrepreneurial skills. Methodology of research. The theoretical and methodological basis is the work of leading domestic and foreign economists, which are considered social responsibility in the context of ensuring the competitiveness of higher education institutions through partnerships "education-society-business". Methods of generalization and abstraction are used; method of analysis and synthesis. Findings. Dynamic market relations require the modern educational system to implement a model of innovative educational process of practice-oriented professional training with the transfer of the vector "teacher - discipline" to "student-professional competencies". That is, the technology and training program should be systematically modernized, both in terms of content and aspects of quality assurance, provided that the implementation of a set of certain pedagogical conditions. The effective functioning of this system and professional training should be ensured by the implementation of a set of pedagogical conditions that meet the demands of social production, business and the expected social consequences. The model of innovative educational process should use the unity of interacting elements (subsystems): objective, normative, organizational and effective, which would contribute to the comprehensive formation of modern market thinking of the future specialist and his awareness of social responsibility. Originality. The paper theoretically substantiates the feasibility of using the model of innovative educational process of professional practice-oriented training, which should be a holistic multilevel structural and functional pedagogical system, combine elements of general and professional education, as well as provide education for socially oriented professionals. In this model, social responsibility is a kind of innovative vector for the development of higher education, contributes to the acquisition of a high level of not only traditional professional competencies, but also the personal qualities of the future specialist. Practical value. The practical implementation of practice-oriented professional training is associated with the development of a new concept in educational activities, new content and innovative forms of pedagogical work on the basis of social responsibility. In this case, the higher education institution bears full joint several social responsibility for the result of training and education of a socially oriented individual, which ensures the acquisition of competitive advantages for the future.
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