ПОЛІКУЛЬТУРНІСТЬ ЯК ЧИННИК РОЗВИТКУ ПОДІЄВОГО ТУРИЗМУ В УКРАЇНІ

Abstract

The article substantiates the popularity of event tourism in the world in general and individual countries in particular. The need to study the demand for event tourism and the impact of multiculturalism as an important factor in its development is emphasized. It was found that its rapid development is due to a combination of ethnonational and ethnocultural features of specific areas, the participation of travellers in contemplating the cultural identity of a particular area, the richness of the program, entertainment, brightness, festive atmosphere. It is shown that in Ukraine and its regions there are real opportunities for active development of event tourism on the basis of ethnonational and ethnocultural features of its territory, as it is multinational and, consequently, multicultural. It is determined that the problems of studying the influence of ethnonational and ethnocultural features of individual territories on the development of tourism within them and social and economic development in general are complex. The relationship between multiculturalism and the development of event tourism is proved taking into account the ethnonational features of the regions of Ukraine. An example is given that demonstrates the current situation of event tourism development in the Odessa region on the basis of multiculturalism.