Кластерный подход и развитие туризма в Новосибирской области

Abstract

The study focuses on the main trends in the tourism industry of the Novosibirsk region. It is shown that the regional industry is developing in line with the national trends and falls with the general development trends of domestic and inbound tourism set forth in the documents of strategic development at the federal and sub-federal levels. The article discusses the aspects of the tourism industry, which determine the specifics of its functioning related to the geographical concentration, heterogeneity, and multiplicity of participants as well as the complex nature of the tourist product. It is concluded that the application of cluster approach to tourism development seems rather appropriate. The work determines priority types of tourism and clusters to be formed and developed in the Novosibirsk region. Besides, the article describes the factors, opportunities and restrictions for tourism development in Novosibirsk region in terms of demand. It has been shown that the expectations regarding the development of domestic tourism against the background of global failure of international passenger traffic are only partially justified since hardly can Russian domestic tourism be an equivalent substitution for the outbound tourism. Under these circumstances, the cluster tourism policy should mainly focus on the following priority directions: domestic and mainly short-term tourism; increase in the activity of tour operators in the formation of regional tourist products; development of tourism and infrastructure facilities.