ЗАБЕЗПЕЧЕННЯ СТАЛОГО РОЗВИТКУ СОЦІАЛЬНО-ЕКОНОМІЧНОГО ПОТЕНЦІАЛУ ОБЛАСТІ ШЛЯХОМ ПІДВИЩЕННЯ КОНКУРЕНТОСПРОМОЖНОСТІ ЕКОНОМІКИ РЕГІОНУ

Abstract

The article examines the state of ensuring the sustainable development of the social and economic potential of the Vinnytsia region by increasing the competitiveness of the region's economy. It was noted that the spread of COVID-19 had a negative impact on the functioning of the economy: transport, tourism, the service sector, retail trade in non-food products, which were the most affected by leading the quarantine measures and spreading the virus. It has been clarified that the spread of pandemic has changed the agenda of activities of public administration bodies in the Vinnytsia region. It was ensured continuous operation of critical infrastructure and food security facilities, crisis communication with the population regarding compliance with quarantine measures and overcoming COVID-19 pandemic. It was established that under the conditions of martial law, the situation with the provision of critical infrastructure has become even more acute, which should be taken into account when planning measures to implement the Strategy of Balanced Regional Development of the Vinnytsia Region for the period until 2027. It is specified that sustainable development is such development that meets the needs of society in our time, but does not endanger the ability of future generations to meet their own potential needs. It was determined that a significant role in the structure of the real sector of economy is played by the industry of the Vinnytsia region, which during 2021 could not fully overcome the decline in economic activity associated with the COVID-19 pandemic. It has been analyzed that most researchers of impact of COVID-2019 point to the growth of poverty, bankruptcy of small and medium businesses, and decline of the economy. The crisis has forced the governments of some countries to review their internal food stocks and decide to ban the export of certain types of food products. At the same time, the pandemic stimulated development of information and communication sphere. Ensuring the conditions of sustainable economic development and increasing the competitiveness of the region's economy is proposed to be achieved through the development of the region's industrial complex; promotion of sustainable development of agricultural production; increase in the volume of exports of goods; positioning Vinnytsia as a region with a favorable business climate and strong investment potential.