МАРКЕТИНГОВО-ЛОГИСТИЧЕСКИЙ ИНСТРУМЕНТАРИЙ В УПРАВЛЕНИИ ГИБКИМИ КУРОРТНО-ТРАНСПОРТНЫМИ УСЛУГАМИ В МУНИЦИПАЛЬНЫХ ОБРАЗОВАНИЯХ

Abstract

The current trends in the globalization of tourist service market are becoming decisive in the management of the competitive superiority of the passenger transport infrastructure in resort municipalities. The resort infrastructure in municipalities is an open, socially active, difficult-to-forecast service-resource system that experiences seasonal impulse loads of regional, interregional and global scale. Passenger transport is stated to be a strategic element of the resort infrastructure, which provides necessary accessibility of resort facilities by means of transport processes and supplementary services, timeliness, efficiency and safety of the local people and tourists, and also significantly influences the formation of a positive image of the passenger transportation business and resort municipal formation as a whole. Imperfection of functioning of passenger transport is in the fact that passenger transport business in resort municipalities is represented by various types of passenger transport and classical technologies of transportation processes, formed for mass use, which do not fully provide high efficiency and quality of passenger service, especially during the high season. It has been proposed to use flexible transportation technologies as a new segment of the transport business covering a wider range of consumer demand with a personal-mass service. Flexible resort and transport services in municipalities have been described terminologically and functionally. A set of marketing and logistics principles defining the basis of the management system for flexible resort and transport services was developed. A set of marketing and logistics principles have been created to ensure the effectiveness of the management system of flexible resort and transport services. A mathematical model for assessing the service-resource efficiency of the management system for flexible resort and transport services has been proposed.