КОММУНИКАТИВНЫЕ ЛЕКСИЧЕСКИЕ УПРАЖНЕНИЯ В ПРЕПОДАВАНИИ АНГЛИЙСКОГО ЯЗЫКА СТУДЕНТАМ ПРОФИЛЯ «СЕРВИС В ИНДУСТРИИ МОДЫ И КРАСОТЫ» В НЕЯЗЫКОВОМ ВУЗЕ

Abstract

The main features of communicative lexical exercises are described in the article, their role and influence on the deve-lopment of speech productivity and knowledge of English language by the students of profile «Service in industry of fashion and beauty». The main features of the organization of verbal interaction and using of English language as a means of communication are highlighted. The authors analyze different types of lexical exercises used in English classes: responsive, situational, discussible, composition and initiative. Each of the types of exercises is aimed at developing certain skills of students (developing skills of unprepared speech of students), they include academic discussion and comments, develop the quality an initiative – an ability to attract the attention of the interlocutor, to begin a conversation, to propose the theme, to get necessary information, to achieve communicative goals. Communicative lexical exercises are the most important aspect of language, and the ability to communicate in a foreign language from the level of general lexical skills depends on the ability to communicate in a foreign language. Purpose: analysis the types of communicative lexical exercises when teaching students of the profile «service in industry of fashion and beauty». Methodology: methodological basis of the research includes data of pedagogics and methods of teaching foreign languages. In accordance with the logic of research to achieve these objectives the following methods are used: theoretical analysis and synthesis; studying of psycho-pedagogical and philological, methodical literature, questionnaires and diagnostic methods (survey, observation, interview). Results: the results of research help to make the technological basis of teachers’ preparation to use communicative lexical exercises to train students in the educational space of higher education. The results ensure an effective implementation of the teaching process of students at English lessons. Using in educational process of communicative lexical exercises promotes efficient learning of foreign language by students. Practical implications. The results can be used at the lessons of foreign language for students by teachers and students in non-language university and also in teaching such disciplines as «Marketing in service», «Serviceology».