Комуникационен мениджмънт на факти и данни: методически и педагогически измерения

Abstract

Abstract: The article focuses on the affordances of communication management to develop effective data policies on the topic of carbon footprint. The object of the study is the relationship between the communication management of facts and data and the identification of the global social problem of carbon footprint as a data policy. The subject of the study is the application of a pedagogical model of a methodology for working with facts and data in an academic training course in media and communication specialties. The article presents a methodological framework for training communication specialists to crate content with factual saturation, stages, and levels of reference information through accessible public data in the professional spheres of media communication, business communication, and Internet communication. The calibrated results reflect the specifics of applying a methodology of working with facts and data from an educational module in an information flow and public communication. Research methods include a descriptive approach in the selection of observation characteristics, multifactorial analysis of thematic aspects, and context-analysis of indicators in constructed communication units. The affordances of communication management to put forward facts and data in an environment of subject-subject relations are analyzed; documents and data are explored and communication units with a high degree of public awareness are developed, as well as how the above resonate with collective responsibility regarding data governance policy. The article has a methodological focus on making collective decisions about “green” businesses and the new status of the average consumer in everyday living. Keywords: Internet communication, communication management, facts, data, data policy, carbon footprint, green businesses.