СВІТОВИЙ ТА ВІТЧИЗНЯНИЙ ДОСВІД ЗАЛУЧЕННЯ ІНВЕСТИЦІЙ У РОЗВИТОК ПІДПРИЄМСТВ В УМОВАХ ЦИФРОВОЇ ТРАНСФОРМАЦІЇ

Abstract

The article examines the process of digital transformation, which plays an important role in the national economy, from the business processes of an individual enterprise to state strategies and development policies. Digital transformation processes play an important role in the national economy, from the business processes of an individual enterprise to state strategies and development policies. The country has additional advantages due to the successful functioning of the digital economy sector. Digital technologies are changing certain economic processes at the current stage of development of the world economy. New financial instruments that arise as a result of the development of financial technologies give investors great opportunities to reduce risks and increase profitability. Thanks to the use of the latest advances in digital technologies, the infrastructure necessary for the implementation of investment projects is improved, the investment process is simplified, and the digital economy plays a significant role in investment processes. Proper government regulation is necessary for the effective operation of investment processes, therefore it is important to research and analyze the experience of digital investment transformation in different countries, as well as to develop a detailed state strategy for the development of the digital economy. The foundations of the national investment policy and the orientation of the policy towards the growth of the national economy are revealed. The purpose of the article is to study the foreign and domestic experience of investing in the development of digital infrastructure.. For the successful implementation of the digital transformation strategy, the state must actively stimulate investments. One of the important steps is attracting investments aimed at the development of digital infrastructure. To achieve this goal, the state's strategy should be based on such principles as access to digital technologies, databases and the results of the latest research, as well as ensuring their reliability and protection. In addition, funding from the state budget is important, which will ensure an adequate level of protection of intellectual property rights, confidential information and freedoms in the digital environment.