Abstract
The article generalizes the main external environment factors that affect the development of export-import activities of domestic industrial enterprises in modern conditions; the external environment factors that directly affect this activity are distinguished. The expediency of analysis of lag influence of external environment factors is substantiated. It is recommended to carry out the process of analysis of external environment factors that affect the development of export-import activity of industrial enterprises in the following sequence of stages: 1) theoretical-logical analysis of the main factors of external environment impact on the development of export-import activity in the country; 2) analysis of external environment factors that directly affect the development of this activity of enterprises; 3) analysis of the main tendencies in the dynamics of the directly affecting external environment factors; 4) determination of causal relationships in the system of the directly affecting external environment factors; 5) determination of dependence of the volume of industrial products sold on the directly affecting external environment factors; 6) determination of the lag influence of external environment factors that directly affect the development of export-import activities of industrial enterprises; 7) development of administration measures to strengthen the development of export-import activities of domestic industrial enterprises. The above specified sequence of stages facilitates the organization of the process of determining factors and directions of development of export-import activity in Ukraine. The article proposes a list of analytical instruments that should be used in the analysis of external environment factors that affect the development of export-import activities of industrial enterprises.
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