МОДЕЛЮВАННЯ ЗВ'ЯЗКУ МІЖ СТІЙКИМ РОЗВИТКОМ ТЕРИТОРІЙ, КУЛЬТУРНИМИ І КРЕАТИВНИМИ ІНДУСТРІЯМИ

Abstract

The article is a continuation of regular research on the creative economy. This article solves the scientific and practical task of establishing the relationship between cultural, creative industries and sustainable development. The relationship between the sustainable development of territories and cultural, creative industries was modeled, which was implemented through a formalized approach based on the calculation and interpretation of the correlation coefficients between the Index of Progress in Achieving Sustainable Development Goals and four key socio-economic indicators that characterize the state of the cultural and creative sector, such as: value added employment, state and household spending on culture. The study compared the indicators by country for a ten-year period from 2011 to 2021: the EU countries, the UK and Ukraine, on the basis of which the countries were grouped depending on the closeness of the relationship between the indicators. The results of the grouping and interpretation of the data of the correlation analysis confirmed the connection between the creative industries and the sustainable development of territories. It has been proven that countries with developed cultural industries have higher indicators of progress in achieving sustainable development goals, countries with moderate, low and insignificant correlation show an insignificant relationship between cultural industries and progress in achieving sustainable development goals. It has been established that Ukraine, in terms of the tightness of ties between the creative sector and sustainable development, belongs to countries with a very high positive correlation. The expediency of stimulating the development of creative industries as a tool for achieving progress in sustainable development is substantiated. It is argued that the results obtained are the starting point for further research, which will take into account additional variables (factors) that were not taken into account in this article, which does not allow us to draw final conclusions about causal relationships.