ПУБЛІЦИСТИКА ЯК СФЕРА ФОРМУВАННЯ ЦІННІСНИХ ОРІЄНТИРІВ ТА ЕТОСУ ОСОБИСТОСТІ: ТЕОРЕТИЧНИЙ АСПЕКТ

Abstract

The article describes publicism as a discursive sphere of formation of value orientations and ethos of personality. The interaction between author and audience affects the choice of theme and style of publicistic text because the author, trying to be understood, must consider the «vernacular voices» (D. Hauser) and be aware of the relevance of the subject. However, given the multiplicity of concepts in the discourse of the humanities, the term «publicism» can be used in the narrow journalistic sense (V. Zdoroveha) to describe the assemblage of texts on current social and political issues. The author gives theoretical considerations about the importance of the public sphere and the mass media in order to determine the orientations on the basis of which the person’s character is created. Numerous historical and sociological studies confirm the fact that the sphere of publicity has played and plays one of the key roles in the formation of personality. Richard Sennett, a well-known American sociologist, in his book «The Fall of a Public Man» notes that in the public space a person created himself, while in the private sphere and especially in the family circle he realized his nature. Famous British scientist John Thompson, who explored the influence of the media on personality formation, notes that this process is increasingly fueled by mediated symbolic material which weakens the connection between personality formation and local experience. The article also identifies samples of publicistic works which comprehended the main value challenges of our time which directly influence the formation of ethos. Examples of such reflection are, in particular, books of the moralistic direction «The Road to Character» by David Brooks and «Status Anxiety» by Alain de Botton. Key words: publicism, value orientations, ethos, personality, public sphere, moral authority, mass media.