환경 정책과 융복합 색이미지 연구

Abstract

The background and purpose of this study are as follows; It can be said that environment issues of each time is closely related with not only individual recognition but also a country’s national policy. Environmental issues related to human survival, in particular, are wide reaching and call for policy as they are related with future as well as current generation. Among the diverse variables for national policy realization, this study seeks to investigate the most important factor of convergence color image. This paper includes literature review on environmental policy and color image analysis on environmental policy. The study surveyed the common aspects of gender, age, job, field of major to look at each of their dependent variables - experience, necessity, type, and necessary improvements – while reducing the aspects to look at. The investigator selected 10 subjects among the students majoring art and design, who had received color education. They were surveyed for 7 days in June 2017. The survey employed the color names in color atlas converted into RGB, the second draft proposal CMYK of Korean traditional standard colors and Munsell System, the Korean educational standard color system. Selective investigation was implemented from green to black green in turquoise. The survey consisted of 15 questions with variables including subjects’ gender, age, academic background and occupation. Analysis was implemented using SPSS 12.0. Individual opinion on environmental movement, level of personal understanding and individual implementation were measured using a 5-point Likert scale. The analysis method is cross analysis using the nominal variables obtained from the survey. To test their inter-group comparison, Kruskal wallis test was performed. The significance level of independence test was 0.05. Analysis results are as follows; First, with respect to gender recognition in environmental policy, it was found that the awareness on environmental issue and comprehensive issues was established but awareness on environmental policy details was low. Second, in regard to environmental policy promotion and implementation, the Internet and TV were found effective media. The level of individual understanding was low in general. The implementation of art policy was found higher in female than males. Third, the awareness on occupation and environmental policy was found higher in high-school graduates and college graduates who enjoy easy access to Internet media. Forth, concerning the image color related to environmental policy, yellow-green colors were preferred in the Munsell System; and yellow-green and pale blue colors in the traditional green colors. Fifth, the image colors related to the present South Korean environment situation was grey with low brightness on the grey brightness axis. Individual opinion on environmental movement was distributed towards higher brightness. Based on the findings, the awareness on national environmental policy is negative and individual opinion on environmental movement is positive. Thus, study on the convergence of environmental policy and color will need to be continued for broader color image use in national environmental policy implementation.