Формування екологічної культури як фактор соціалізації студентів ЗВО засобами масової комунікації

Abstract

The paper is devoted to the problem of ecological culture formation as the factor of University student socialization by mass media that is understood as an ongoing dynamic process of students’ interaction with mass media, which leads to the active assimilation to the system of social norms, values, including environmental ones, which are broadcast by different mass media, and the process of their transformation into a system of social attitudes focused on the harmonious entry of a person into the society. The importance of the role of ecological culture in the modern society is shown. The ecological culture as a mean of accumulation, storage and transmission of human experience and the main factor of integrative processes in the society that affects the adaptation of a person to the conditions of the natural environment, and ensures the person’s harmonious existence is revealed. In modern Ukrainian society the importance of ecological culture of University students is determined by the relevance its part in their general and professional competencies. Ecological culture is seen as a result of human environmental education and a measure of individual environmental competence. It is a number of skills to solve environmental problems and to make responsible decisions for environment protection. The authors examine the role of ecological culture in the process of students’ socialization and the influence of mass media on the development of student youth ecological culture. A complex of theoretical and empirical methods has been used, for example: analysis, synthesis, systematization of existing scientific papers for studying the issues of mass media impact on ecological culture of university students, questionnaire. The research results have shown that formation of ecological culture is an effective factor of University students’ socialization, and mass media is the efficient mean of formation and development of student youth ecological culture.