МЕТОДИКА ОТРАСЛЕВОГО ЭКОНОМИКО-ГЕОГРАФИЧЕСКОГО АНАЛИЗА В УСЛОВИЯХ ИНФОРМАЦОННО АССИМЕТРИЧНОГО РЫНКА

Abstract

The article is focused on identifying modern problems of industry-specific economic and geographical analysis and ways to solve them. The main problem is the lack of open up-to-date representative statistical databases that would allow such an analysis to be performed. The author connects this with the action of a group of factors, among which the most significant are the commercialization of information about the functioning of specific companies, the presence of a shadow market, and the informational closeness of a number of product markets, which together form informationally asymmetric markets and, as a result, create the problems for research. The author sees the solution to the problem in the use of an alternative information approach based on the collection of data on companies in the market under study, which makes it possible to determine: its leading actors and the most significant characteristics of their activities; types of economic activity of each company; the structure of the company and the territory where each of its divisions is based; factors affecting the location of enterprises. Consolidation of the received information allows drawing geographical inferences about the functioning of the studied market. In conclusion, it is emphasized that the use of this approach opens up the possibility of studying all types of economic activity, regardless of the degree of their significance, market size, and degree of information openness.