«Естетичне програмування» методами актуалізованої режисури І. Хржановського як елемент смислової війни

Abstract

The aim of the work is to reveal the content and essence of the problem of “aesthetic programming” by means of actualized directing. The research of methodology is based on general scientific principles and methods that contribute to a comprehensive analysis of this problem. The result of the study is the substantiation of methods of actualized directing as a means of “aesthetic programming of human behavior”. The article analyzes the modeling of Sovietness (by reproducing its meanings) by Russian director I. Khrzhanovsky in the series “Dau. Degeneration” and the psychological impact on human behavior by the mean of “aesthetic programming” in the project “Babyn Yar”. The author draws attention to the manipulative nature of the actualized directing of I. Khrzhanovsky, which, on the one hand, demonstrates avant­garde approaches in drama to the visualization of the past. On the other hand, it is a hidden form of ideological confrontation between the Ukrainian world and the idea of restoring the Russian Empire and absorbing the entire post­Soviet space, including the countries of the former socialist camp. These methods not only allow you to more deeply reproduce the images, but also to immerse yourself into the essence of what is happening, to immerse yourself into a new reality that constructs the field of a non­existent virtual world. Along with this, the pictorial reality generates such an emotional experience that it is difficult to get rid of. By introducing hostile narratives into the context of the picture, this becomes an element of semantic war. Novelty. The novelty of the research is in the generalization and disclosure of the content of methods and creative approaches of I. Khrzhanovsky, used by him during the work on the film “Dau. Degeneration” and the project “Babyn Yar”. The practical significance of the research lies in explaining and distinguishing methods of actualized directing from the general content of I. Khrzhanovsky’s works and in how they are used in the process of “aesthetic programming” in order to assert psychological influence over the mass consciousness of citizens.