Abstract
The article presents the results of the study of the semantic assessment by senior pupils, who are active users of social networks, of their real, virtual, and ideal self. The author verified the hypothesis, which suggests actualizing the characteristics of an ideal image in social networks. The sampling included 180 people who rated stimulus images according to 43 scales of a specialized semantic differential. The study has revealed that categorical criteria of self-image assessment are arousal, sociability, successfulness, joyfulness, gracefulness (beauty), anxiety, and honesty. It has been found, that the senior pupils’ view of both their real and virtual self is far from the semantics of the ideal image on most of the criteria. The network image is delegated with vulnerable characteristics of the real self, but low level of anxiety brings pupils’ virtual and ideal self closer.
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