ПОВЫШЕНИЕ ЭФФЕКТИВНОСТИ ИСПОЛЬЗОВАНИЯ ПРИРОДНО-РЕСУРСНОГО ПОТЕНЦИАЛА РАЗВИТИЯ СЕЛЬСКОГО ТУРИЗМА В КАРАИДЕЛЬСКОМ РАЙОНЕ РЕСПУБЛИКИ БАШКОРТОСТАН

Abstract

The relevance of the problem considered in this article is due to the positive impact of rural tourism on the preservation and development of rural areas, rational use of their resource potential, improving the welfare of the local population, reducing social tension, stimulating the development of farms and personal subsidiary plots, preserving folk crafts, culture and identity. Based on the analysis of the experience of rural tourism development in European countries, it is concluded that there is a high potential of this direction in the Republic of Bashkortostan. Among the municipal districts of the republic, the authors distinguish the Karaidel district, which has unique ecological and economic characteristics. The authors have identified the most promising direction for the development of rural tourism in the area under consideration – the development of a complex of guest houses providing accommodation and catering services for guests, as well as excursions, horseback riding, etc. The attractiveness for tourists in this type of accommodation lies in the possibility of living in peasant estates, as well as acquaintance with the traditions and rituals of the indigenous population of the republic. The article proposes recommendations for improving the efficiency of using the natural resource potential of rural tourism development in the Karaidel region of the Republic of Bashkortostan. The article presents the results of a SWOT analysis of the prospects for the development of rural tourism, offers directions for the development of rural tourism in the context of market segments and measures to promote the territory. The proposed measures for the development of rural tourism in the area: creation of an ecosystem (recreation, impressions, functional food); unification into a cluster (farms, accommodation facilities, recreation centers, local residents, personal subsidiary plots); development of a unique selling proposition; using the method of geoanalytics to analyze the target audience; certification of rural tourism objects, development of a culinary atlas of national dishes. Trends towards individualization of travel, the growing influence of ecology and ethics on the consciousness of the population are favorable factors for the development of rural tourism in the Karaidel region and the Republic of Bashkortostan as a whole.