Abstract
In recent years, the business environment has become complex and unpredictable, posing new challenges for enterprises. Competitiveness has become a key task. The article focuses on the competitiveness management system as a tool that enables enterprises to effectively respond to uncertainty and ensure their success. It examines key aspects of the management system, such as strategic planning, analysis of the competitive environment, innovation, and risk management. The article also explores methods and approaches to managing uncertainty, such as scenario planning, adaptive management, and flexible strategies. The research is based on academic sources and practical experience, emphasizing the importance of understanding uncertainty and the need for the development of an adaptive management system.
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