ADAPTIVE RISK MANAGEMENT IN FOOD INDUSTRY ENTERPRISES: INTEGRATION OF STRATEGIES AND INNOVATIONS IN AN ENVIRONMENT OF ECONOMIC INSTABILITY

Abstract

This article examines modern approaches and innovations in risk management at food industry enterprises. The focus is on the development of a comprehensive, multi-level risk management mechanism that combines both traditional and advanced methods of risk analysis, assessment, and minimization. The study emphasizes the importance of a comprehensive approach to identifying both external and internal risks, including monitoring market trends, political and environmental changes, and operational processes. Special attention is given to the development of flexible and adaptive risk management strategies capable of rapid modification in response to changes in the external environment and encompassing various response scenarios. The article highlights the significance of integrating modern technologies and analytical tools into the risk management process, including the use of big data, artificial intelligence, and machine learning for accurate forecasting and risk assessment. The author of the article points to the need to enhance the culture of risk management at all levels of the enterprise, including regular training and increasing employee awareness. The article underlines the importance of regular monitoring and evaluation of the effectiveness of the risk management system, as well as maintaining open communication with stakeholders and regular reporting on the state of risks and measures taken. Particular attention is paid to continuous improvement and integration of innovations to enhance the effectiveness of the risk management system, defining the significance and innovation of the integrated approach. The research results present significant interest for forming the theoretical basis of risk management, as well as for practical application in a real business environment, contributing to the formation of more resilient and innovative enterprises in the food industry. Keywords: adaptive management, enterprise, food industry, crisis management, economic instability, risk, integrated approach, strategy, innovation, risk management mechanism.