대학생 창업의도 영향요인에 관한 연구 : 체험형 창업교육, 정보기술 수용성, 디지털 리터러시 등을 중심으로

Abstract

With the global economic downturn around the world, social interest in job creation through entrepreneurship is increasing, and in particular, entrepreneurship education and support for youth entrepreneurship is increasing. In domestic universities, various start-up education subjects and non-experimental programs are rapidly increasing. In order to enhance the effectiveness of start-up education programs, experiential start-up education teaching methods and educational contents using new information and communication technology (ICT) and digital media are being developed. developed and actively used. Therefore, this study aims to empirically examine the receptivity and digital literacy of various information and communication technologies (ICT) introduced according to the trend of the 4th industrial revolution, and the effect of experiential start-up education using them on the entrepreneurial intentions of college students. As a result of empirical analysis through this study, first, it was confirmed that information technology acceptance characteristics of college students had a significant positive (+) effect on entrepreneurship intention. Second, in digital literacy, the ability to utilize devices has not been verified to have a significant influence on entrepreneurial intentions.
 Third, innovativeness, self-efficacy, and communication competency were found to have an effect on the entrepreneurial intention in the order. Through the results of this study, it is expected that contents and teaching methods that can increase information technology acceptance and digital literacy in experiential entrepreneurship education programs will be expanded in the future.