中共「人民日報」報導台灣總統大選之內容比較分析研究 : 以一九九六年及二０００年總統大選為例

Abstract

The topic of this research focuses on the newspaper, People’s Daily, which official publishes, reflects the opinion of China leadership and the strongest decision-making movement capturing canonical media. It is content analyze for reporting the first and the second presidential campaign of Taiwan. The dimensions of analyzing reports include the topic of article, the category of article, and the term of article. The reports on the presidential campaign of Taiwan in 1996 and 2000 are not much (115, 121), therefore this research uses all reports as samples to encode and count. These are results: (1) In comparison between reports in1996 and 2000, negative reports are more than positive ones. (2) “One China policy”, “One China, two policies”, “No leadership shifting will change the fact that Taiwan is a province of China”, “It is common hope to unite” are essential materials for reports on Taiwan. (3) “The unite power is stronger than independent power” and “The elections in Taiwan are elections in a local government” have become a standard attitude on reports on Taiwan after elections. (4) The threatening target on both literacy and military has shifted from the leader of Taiwan to the people of Taiwan. The strategy on propaganda has shifted from “placing the hope on the leader of Taiwan” to “placing the hope on the people of Taiwan”. People voting directly for presidents is an inevitable democratic trend in Taiwan, however, the fact that the winning elections of both Lee Teng-hui and Chen Sui-ben are hard for Communist Party of China to swallow. Out of choice, Communist Party of China only can repeat the statement “No leadership shifting will change the fact that Taiwan is a province of China” to end People’s People’s Daily’s temporary mission on propaganda.