Abstract
초록·키워드 목차 오류제보하기 This study examines the effect of hotel internal marketing factors on employees" corporate trust. For this, the internal marketing elements of the hotel as independent variables were set to six sub-variables: "education training", "reward system", "internal communication", "authorization delegation", "management support", and "welfare benefits". As a result of verifying the hypothesis in this study, all six sub-variables of "Education and Training", "Compensation System", "Internal Communication", "Authorization of Authority", "Management Support", and "Welfare Benefits’ had a positive effect on "Employee"s Corporate Trust". It was found to have a positive (+) influence on employees’ trust towards the corporate office. #내부마케팅(Internal Marketing) #종사원의 기업 신뢰(Employee’s Company Trust) #내부고객(Internal Customer) #관광 레저(Tourism and Leisure) #호텔산업(Hotel Industry) AbstractⅠ. 서론Ⅱ. 연구의 이론적 배경Ⅲ. 연구방법Ⅳ. 실증분석 결과Ⅴ. 결론참고문헌
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
