Abstract
Ð ÑÑаÑÑе обоÑнована ÑÐ¾Ð»Ñ ÐºÐ¾Ð¼Ð¼ÑникаÑий поÑÑебиÑелей Ñ Ð±Ñендами в ÑоÑÑеÑÑÑ . ÐÑÑÐ²Ð»ÐµÐ½Ñ Ð¼Ð°ÑкеÑинговÑе показаÑели, на коÑоÑÑе оказÑÐ²Ð°ÐµÑ Ð²Ð»Ð¸Ñние каÑеÑÑÐ²ÐµÐ½Ð½Ð°Ñ Ð¼Ð¾Ð´ÐµÑаÑиÑ, в Ñом ÑиÑле конвеÑÑÐ¸Ñ Ð·Ð°Ð¸Ð½ÑеÑеÑованнÑÑ Ð¿Ð¾ÑÑебиÑелей в покÑпаÑелей, лоÑлÑноÑÑÑ, ÑокÑаÑение оÑÑока поÑенÑиалÑнÑÑ ÐºÐ»Ð¸ÐµÐ½Ñов и Ð¸Ñ Ð¿Ð¾Ð¶Ð¸Ð·Ð½ÐµÐ½Ð½Ð°Ñ ÑенноÑÑÑ. РазÑабоÑан Ð¼ÐµÑ Ð°Ð½Ð¸Ð·Ð¼ Ð´Ð»Ñ Ð¿Ð¾Ð²ÑÑÐµÐ½Ð¸Ñ ÑÑÐ¾Ð²Ð½Ñ ÑÑÑекÑивноÑÑи комÑÑниÑи-менеджменÑа в ÑооÑвеÑÑÑвии Ñ Ð¿Ð¾ÑÑебиÑелÑÑкими ожиданиÑми, оÑнованнÑй на ÑегламенÑаÑии и авÑомаÑизаÑии ÑабоÑÑ Ð¼Ð¾Ð´ÐµÑаÑоÑа.
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