НАПРЯМИ УДОСКОНАЛЕННЯ ДІЯЛЬНОСТІ МОЛОКОПЕРЕРОБНИХ ПІДПРИЄМСТВ УКРАЇНИ

Abstract

In the process of transformation and development of the market mechanism in the development of food production, dairy enterprises in Ukraine have experienced a comprehensive decline, the destruction of the material base, reducing the volume and quality of food production. The transition to a market economy proved to be quite difficult and confusing for dairy enterprises, especially in a situation of very low effective demand of the population, low-availability loans, high inflation, elimination of government subsidies led to a shortage of funds and losses of such entities. The purpose of the article is to study the state of development of dairy enterprises and develop measures to improve their management. The state of development of milk processing enterprises of Ukraine is considered in the article. Identifying problems in providing raw milk to the relevant formations. The introduction of best practices in the creation of own raw material base by dairies is proposed. The vision of domestic scientists in the development of measures for the development of dairy farming and dairy enterprises has been studied. The experience of advanced milk processing enterprises is analyzed. It is proved that their creation at the expense of profits or expansion of existing farms together with state support of dairy farming will allow to solve a number of important tasks and provide additional jobs in the dairy industry. A set of measures to improve management in the dairy industry, which will include increasing the technological level of production, streamlining the organizational system, providing the production process with quality raw materials, developing strategies for entering EU markets due to the loss of the Russian market, ensuring and maintaining a management system quality and conducting socially-oriented advertising campaigns. A set of appropriate measures will improve the quality of raw materials, create additional jobs in rural areas and provide dairy plants with high quality raw materials. This, in turn, will increase the competitiveness of domestic dairies in both domestic and foreign markets and provide the population with high quality dairy products.