Abstract

The subject of the study is the green economy as a socio-economic phenomenon. The objectives of the work are to substantiate the phenomenon of "green economy" as a new way of life for people, implying their respectful and careful attitude to nature, and to develop proposals for the transition from understanding the green economy from a single knowledge inherent in individual individuals to a mass awareness of this phenomenon. It is demonstrated that the scientific literature to date has been dominated by opinions according to which the green economy is a tool for solving private (sectoral) issues, as evidenced by the synonymy of its names: "low-carbon", "circular, "blue (blue)" economy, etc. The hypothesis of a worldview approach to the green economy is proposed, according to which the understanding of the green economy should be reduced to "greening" (permeating) all economic and production-technological actions of people with a respectful and careful attitude to nature. An integral part of this process should be the "greening" of moral and ethical relations between people in the process of their interaction with nature. Based on the data on the opinion of the population about living conditions in settlements, it is shown that there is a need to form the concept of a new socio-architectural settlement civilization. A proposal is made on the need to move from a state of social experiment in the implementation of the green economy to its full transformation into a new way of life for people. It is concluded that the movement towards a green economy as a new way of life will cover several generations of people. However, you should start now.

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