Abstract

This article defines the basic concepts of culture and ideal. The main chronological stages of the development of society from the moment of the formation of the oral tradition to the period of industrialization are revealed. The article deals with the development of the “hard core” of culture and its “protective belt” according to the methodology of the research program of I. Lakatos. Thanks to this, it was possible to identify the fundamental attitudes that make up the "hard core" of culture and the "protective belt" of this core, presented in everyday life. The dynamics of changes in cultural attitudes of the "hard core" and "protective belt" of culture, depending on the development of technology, has been revealed. Thanks to the concept of D.V. Pivovarov's culture is considered from the standpoint of the ideal-forming side of life. The methods and three models of the formation of the ideals of culture, which form the basis of the "Solid core", are revealed. Considered the synthetic concept of the ideal. A historical example of the interaction of all three models is given, confirming the applicability of the synthetic concept to everyday life.

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