Інтегративний розвиток підприємств: сутність та управління

Abstract

The rapid development of innovative technologies to ensure the efficiency of economic activity requires enterprises to implement proactive organizational and economic management mechanisms. These mechanisms can be built based on competition or mutually beneficial partnerships. The article aims to reveal the essence and conceptual foundations of the integrative development of the enterprise. The author examines the essence of the integrative development of the enterprise based on the analysis of the concepts of integration and development. It was revealed that the integrative development of the enterprise combines the concepts of innovative transformations of flow business processes and traditional approaches to enterprise management. Integrative development combines into the management system the actual time of introducing new technologies (relevance of innovations), qualitative and quantitative characteristics of the market environment and resources and processes at the enterprise, and the readiness to implement innovative solutions. A conceptual model of integrative development of the enterprise was proposed. The model of integrative development of the enterprise based on the formation of sustainable partnerships has a strategic orientation and provides promising opportunities for the proactive implementation of innovative management methods. Integrative development of the enterprise in modern conditions of globalization and digitization of business processes involves forming and implementing a balanced strategy of effective proactive activity. This strategy can be implemented in two ways: (1) based on the creation of an effective organizational and economic management system and the formation of advantages, resources and competencies during competition; (2) by creating partnerships and alliances to achieve the necessary competitive advantages and access to additional resources, technologies and markets.