ІНВЕСТИЦІЙНЕ ЗАБЕЗПЕЧЕННЯ РОЗВИТКУ ТУРИЗМУ І ГОСТИННОСТІ: РЕГІОНАЛЬНИЙ АСПЕКТ

Abstract

The article examines the specific features of investing into the tourism and hospitality industries as a tool for an effective realization of the tourist potential of the regions in modern conditions. Approaches to the formation of the conceptual principles of investing into the tourism industry have been improved, which include systematicity, alternativeness, investment culture, adaptability, complexity, risk evaluation. An analysis of the current development and the state of the investment support of the tourism and hospitality industries in Kharkiv region is made. Methodological principles stimulating investment provision of the tourism industry are proposed, namely, investors’ stimulation, investment decisions justification, considering investor’ requirements, using on-line investment monitoring. The purpose of the article is to study the investment provision of the tourism and hospitality industries in relation to the Ukrainian realities, as well as to develop areas of investment into the tourism industry at the regional level. The method (methodology) of the research includes general scientific methods – elements of the theory of logic; methods of theoretical generalization and the abstract-logical method; methods of comparison and grouping; the classification method. As a result of the research, the elements of the scientific novelty are obtained, which are as follows: the approaches to the formation of the conceptual principles of investment into tourism are developed which include systematicity, alternativeness, investment culture, adaptability, complexity, risk evaluation; methodological principles of stimulating investment provision of the tourism industry are proposed based on stimulating investors, validation of investment decisions, taking into account the requirements of investors, using on-line investment monitoring. Thus, the practical significance of the research lies in developing recommendations for investment processes into the tourism industry at the regional level, which will contribute to the formation of competitive advantages of the tourism and hospitality industries as a result of increasing the investment attractiveness of tourism industry in the region.