ШЛЯХИ ЗНИЖЕННЯ ЕКОНОМІЧНИХ РИЗИКІВ ДІЯЛЬНОСТІ ПІДПРИЄМСТВА

Abstract

Problems and ways of reduction of economic risks of activity of the enterprise are investigated. The paper analyzes various types and methods of quantitative and qualitative risk analysis. The main ways to reduce risks in modern conditions are formulated. Particular attention is paid to insurance, hedging and diversification. The work of any enterprise is carried out according to pre-established plans, but in today’s conditions there are changes in planned actions or obstacles to their implementation. Any business is saturated with threats and risks, because risk is an integral part of any activity. There is a need to properly assess the degree of threat and skillfully manage it to reduce it, and better neutralize it. Entrepreneurial risk is a key spectrum of the enterprise, so when planning future or current activities it is necessary to take into account the risks. Entrepreneurial activity in market conditions is associated with stressful situations, which in turn are associated with financial, economic and other risks. It should be noted that in the course of its activities the company faces a wide range of risks. This means that risk management must provide a comprehensive system of effective measures to reduce the negative effects of each component of the set of risks, i.e. comprehensive management of the risk portfolio. The idea of risk management does not involve complete risk elimination, as achieving this goal may be too costly, if at all possible. Instead of such an unrealistic goal, it is a matter of minimizing the probable losses of the enterprise. In essence, risk protection is not about making a business completely safe, but only about reducing the risks to a level where they are no longer threatening. This is the concept of acceptable risk, which is basic in almost all risk management measures. Many conditions and factors affect the outcome of people’s economic decisions, the action of many of them is very difficult to predict. Most decisions in industry and trade have to be made in conditions of uncertainty. At the present stage of development of economics, much attention is paid to research, analysis and risk forecasting, as the ability to predict the consequences of management decisions is necessary for the stable operation of the enterprise.