ІСТОРИЧНІ АПСЕКТИ СТАНОВЛЕННЯ І РОЗВИТКУ КОРПОРАТИВНОЇ СОЦІАЛЬНОЇ ВІДПОВІДАЛЬНОСТІ В УКРАЇНІ ТА СВІТІ

Abstract

The article analyzes the main stages of development of corporate social responsibility in the world. Stages of formation of social responsibility in Ukraine from Kievan Rus are highlighted, where social responsibility was manifested as patronage and charity, which in our opinion is a manifestation of the national mentality of the population before the establishment of the Center for Corporate Social Responsibility. as well as to properly compile non-financial reports which contain information about social and environmental programs of companies. The relevance of the chosen topic is justified by the fact that today corporate social responsibility is considered not only from a theoretical perspective but also from a clear effective practical. The introduction of corporate social responsibility in enterprises is the basis for effective business development. In order to meet the high demands of society, the company must address important social issues in the long run with clearly defined goals, objectives and results to be achieved. The most important competitive advantage of enterprises is CSR, which will improve the reputation of enterprises, which will lead to increased financial performance. The article proposes to consider corporate social responsibility as a three - dimensional interaction of business - state - society. However, it is business that must assume the role of a leading link in the mechanism of coordination in the economy and society of individual and group interests. Every corporation must be responsible for the results of its activities, to employees, partners, shareholders, stakeholders and society as a whole. Examining the history of corporate social responsibility, we can conclude that it has slowly evolved over time and has become part of the daily vocabulary only in the last decade. Today, much attention is paid worldwide to the development of corporate social responsibility, because it is not only economic prosperity but also preparedness for crises that occur around the world. Ukrainian business is ready to implement the concepts of corporate social responsibility, which should be regulated by state legislation.