АНТИКРИЗОВЕ УПРАВЛІННЯ ПІДПРИЄМСТВОМ: СУТНІСТЬ І СТРАТЕГІЇ

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In the conditions of Russia’s armed aggression, the loss of production capacity by many enterprises, the deterioration of logistics supplies and the instability of the national currency, all enterprises need active anti-crisis management, which must be carried out in accordance with the developed development strategy. In today’s conditions, most Ukrainian enterprises have problems in their activities due to the fact that their managers cannot adapt the approach to management and use appropriate methods to overcome crisis situations. This creates the need to implement new management strategies, in particular, anti-crisis management. It is important to note that a key role in anti-crisis management is played by a strategic approach that focuses on solving problems related to exiting the crisis. The search for ways out of the economic crisis is directly related to the elimination of the factors that cause it. To achieve this goal, it is necessary to conduct an in-depth analysis of the external and internal environment, determine the factors affecting the enterprise, collect and systematize information on each of these factors, and, based on an objective assessment of the state of the enterprise, determine the causes of its crisis state. Therefore, during the development of a plan for exiting a crisis situation, great attention should be paid to the creation of an anti-crisis strategy and the definition of tactics for its implementation. Market conditions of functioning of economic systems form a new external business environment characterized by uncertainty and a high probability of crisis situations. Most crisis phenomena are observed at the micro level. The lack of an action plan and a corresponding strategy makes it difficult for enterprises to adapt to conditions of increased dynamism of the internal and external environment. At the same time, the objective presence of systemic, structural crises that affect individual enterprises, entire industries and sectors of the economy forces the development and application of special management approaches for timely crisis management. The article analyzes the directions of management to prevent crisis phenomena, the system of early warning of crises, appropriate management strategies in crisis conditions. Recommendations in this area are provided.