중국 노인용 웨어러블 워치의 디자인 요소가 사용자 인식과 사용의향에 미치는 영향

Abstract

With the aging of the population intensifies, the medical care of the elderly has brought a heavy burden to the social and economic development. Facing the rapid growth of the elderly population and the increasingly prominent problems of the elderly, the new scientific and technological means represented by “Internet” have provided a new way of thinking to solve the problems of the elderly. At present, wearable watches for health monitoring of the elderly have been launched in the market. This paper hopes to test the influence of design factors of wearable watches on user perception and willingness to use through the application of technology acceptance model, so as to improve the willingness of the elderly users to use the product. Technology acceptance model is mainly used to study users’ acceptance behavior and attitude towards emerging information technology. Through the first study on the design factors of wearable watches and technology acceptance model, it determined the four design factors of wearable watches including functionality, aesthetics, interactivity and compatibility, and the three variables of user perception in technology acceptance model including perceived pleasantness, perceived ease of use and perceived usefulness. In this paper, 236 questionnaires were collected by questionnaire survey. Firstly, SPSS26.0 was used to test and analyze the reliability and validity of the questionnaire data, and used structural equation software to test the model hypothesis. The results show that functionality has a positive impact on perceived pleasantness, perceived ease of use and perceived usefulness, aesthetics has a positive impact on perceived pleasantness and perceived ease of use, interactivity has a positive impact on perceived ease of use, compatibility has a positive impact on perceived ease of use, perceived usefulness, perceived ease of use and perceived pleasure have a positive impact on willingness to use. The results of the study can provide reference for the developers of wearable watches for the elderly to formulate marketing strategies, and provide data and practical theoretical basis for product design.