БҮГІНГІ БҰҚАРАЛЫҚ АҚПАРАТ ҚҰРАЛДАРЫ КЕҢІСТІГІНДЕГІ ЛИНГВОЭКОЛОГИЯ МӘСЕЛЕЛЕРІ

Abstract

The number of mass media outlets in the information space is growing every year, with a particular increase in TV channels, websites, and portals disseminating information in the Kazakh language. A key issue today is not only to expand the quantity of Kazakh-language media but also to enhance the quality of their content. The aim of this research is to analyze the language culture within Kazakh-language media, particularly in the social sphere, to identify shortcomings, and to develop examples that align with the norms of the literary language. This article provides a detailed analysis of the issues related to linguoecology as reflected in the media, offering a comprehensive review of linguistic and stylistic errors, the use of inappropriate language, and the creation of artificial proverbs and sayings. The analysis is grounded in the principles of language culture and literary norms. Examples frequently encountered in media publications and television broadcasts are examined. Furthermore, the article suggests ways to improve the linguistic environment by addressing the influence of extralinguistic factors and provides scientific recommendations for enhancing language use. The research methods employed include analysis, control, and review. The conclusions and insights are particularly relevant for authors, journalists, and broadcasters who produce content in the Kazakh language.