아파트 인테리어 상품속성이 지각된 가치와 주거만족에 미치는 영향

Abstract

The purpose of this study is to examine the impact of the product attributes of apartment interior on the perceived values and satisfaction level with the residence felt by the consumers (or residents). The data for this study were gathered from the individuals with apartment interiors among the residents of Busan and Gyeongnam over the period from March 20 to April 19, 2020. A total of 460 questionnaires were recovered, and after excluding 58 incomplete or unreliable questionnaires, a total of 402 valid questionnaires were used for the final analysis. The gathered data were coded and processed using the IBM SPSS statistics suite version 25.0 for windows and AMOS 25.0. The result of the verification of the study hypotheses was as follows; First, the analysis of the hypothesis that the product attributes of apartment interior on the perceived values showed that the price, quality, and environment had an impact on the functional value, while the quality and design had an impact on the emotional value. At the same time, the design and environment had an impact on social value. The design attribute did not have a statistically significant impact on the functional value, nor did the price or the environment on the emotional values. The price and quality did not have a statistically significant impact on social value, either. Fourth, the analysis of the hypothesis that the perceived values of apartment interior would have an impact on the satisfaction level with the residence showed that the functional, emotional, and social values all had a statistically significant impact on the satisfaction with the residence.