Abstract
In the modern world, effective management of an organization and the creation of its future is the work of people who work in it and make up its human capital. The resources that an organization uses, their appropriateness, quality, impact, and effects depend on the people who use them to create the products and services that the consumers purchase. Among the many functions of human capital management in the modern world, one of the most important is the role that motivation plays. The importance of this function lies in the effective and efficient combination of organizational goals with the goals of employees and the creation of an effective mechanism for managing staff actions aimed at obtaining these results. The purpose of the article is to present a variety of approaches to creating motivation systems that are used in management practice, as well as to confirm the thesis that only a properly formulated and implemented motivational policy ensures effective achievement of the company's goals. The main issue that determines the rational use of motivational systems is their adaptation to the external and internal environment of the enterprise. This means giving it adaptability and the ability to accept changes in the environment both inside and outside.
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