Abstract
The article is devoted to the analysis of approaches to defining the strategy of innovative development of telecommunication enterprises. The main attention is paid to the justification of the specific conditions of operation of telecommunication companies that provide or plan to provide publicly available telecommunication services. Noteworthy is the proposed approach to the development and evaluation of a strategy for the development of innovative trends in telecommunications enterprises providing public telecommunications services in the Ukrainian market. Indicators for the evaluation of the effectiveness of the strategy for the development of innovative direction, which includes the provision of public services at a telecommunications enterprise, are determined, and the sequence of evaluation of its effectiveness is proposed. The analysis of the effectiveness of the strategy of development of innovative direction, which includes the provision of public services in a telecommunications enterprise is carried out both from an economic point of view and social orientation of the enterprise.
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