Abstract

The article examines the concept of innovative personnel management of a telecommunications enterprise as a current trend of global management in the conditions of the digital economy. Digital transformations have a rapid nature of development and have touched practically all spheres of society. Digitization contributes to the development of the digital economy, the modernization of methods of organizational and managerial activity. All this creates prerequisites for the spread of the introduction of innovative personnel management methods at telecommunications enterprises. It was determined that the formation of the company's management strategy should be complex and should be aimed at the use of innovative management methods. The main priorities of the management strategy of the telecommunications enterprise in the conditions of the digital economy are outlined. It is noted that the activity of telecommunications enterprises is the basis of the digital economy. Telecommunication enterprises form the basis of the strategic field of communication and informatization, and are also of strategic importance for the country's defense and the functioning of the economy. It is shown that in view of the need for stable operation of telecommunications enterprises in the conditions of martial law, the task of developing and implementing innovative methods of personnel management at these enterprises is an urgent issue today. The main priorities of the personnel management strategy of the telecommunications enterprise are highlighted. It is noted that the modern management strategy should have a comprehensive nature and be aimed at the use of innovative management methods. The need to develop an updated concept of personnel management, which in today's conditions will allow telecommunications enterprises to work efficiently and provide vital communication and telecommunications services, has been revealed. Factors of qualitative changes in the concept of personnel management of telecommunication enterprises are outlined. It is substantiated that the personnel management of telecommunications enterprises based on innovations is the driving force of the socio-economic development of the enterprise, the basis of its stable work, which today ensures the country's defense capability in solving strategic tasks of both the enterprise itself and the state in general.

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