Языковые средства репрезентации мотивационного уровня языковой личности (на материале интернет-дискурса психологии ЗОЖ)

Abstract

The study aims to determine the repertoire of the language means that represent a linguistic personality’s motivational level in the Internet discourse of healthy living psychology. The article considers specificity of actualising a linguistic personality’s motivational level in this type of discourse, identifies its discursive determinants, reveals the language means of realising the pragmaticon as a result of interaction between a producer’s and a recipient’s linguistic personalities. Scientific novelty of the study lies in describing distinctive characteristics of a linguistic personality’s motivational level in the communicative space of the Internet discourse of healthy living psychology. As a result, it is found that the pragmaticon of the Internet discourse of healthy living psychology is realised through specific persuasive, suggestive and inducing discursive formulas at the language level.