Віртуалізація простору політичної комунікації: особливості та тенденції

Abstract

Modern technologies have already changed and will keep changing the face of communication at large. The intense development of e-communication means and especially Internet builds new communication parameters in society. The virtual sphere benefits the formation of diverse forms and methods of communication for participants while presenting more perfect and effective instruments of interaction and their effect on each other. Thus, at the same time Internet incites intensification of communication processes which result the swift penetration of computer technologies in all spheres of society life. Therefore the global net, while shaping new forms and communication reality, turns to be the most dynamic and technological one and moreover, it becomes nowadays even economical, cultural, social and political phenomenon of present time. Internet is multi-measurable phenomenon which combines different aspects of technical and social nature. That is why it is particularly logical to scrutinize the present effect in the context of its complex conception, where taking into account the latest tendencies, the purpose of Internet is considered to be in the formation of technical mediated communicative process in society. It should be accepted that Internet is the global communication area where mass media has to be considered as separate aspect of virtual environment together with person-to-person communication form, commercial agreements with other course of social life which gradually transfers into the net. It is inherent for Internet to have substantially new distinct features which are not natural for traditional forms of communication and mass media. There are several views among scientists as regards the aforesaid, however, they tend to reckon that determinant features of virtual media are interactivity, hyper-textuality, multi-media, packet communication, synchronism. From the technical point of view Internet makes it possible to create maximum information communication, to extend them indefinitely (multimedia, hyper-textuality); to inform action-oriented audience on the timely basis (synchronism); to have feedback at will and to step out to personal level (interactivity). Undetermined status of net publication permits to publicize information that does not meet format or contest of traditional mass media (packet communication). Familiarization with virtual environment occurs in two directions such as utilization of Internet by the state as new net resource as well as by other users as a factor to form the virtual civil society. Internet grows to everyday practice of objective reality of average Ukrainians. Internet actively builds up its social influence on society and turns to be such a social environment which like barometer reflects social and political situation in the country and determines integration processes in Ukrainian society. Ukrainians consider Internet at present time as potential resource to realize social and civil activity, the resource which makes it possible to impact on power structures and to control power by citizens. Still the social and civil practices in Internet have not become the everyday practice of average Ukrainians. This outcome is caused because of Ukrainians assess their ability too low as regards the impact on power as well as objective reasons of internet technologies development in modern society. The Internet democracy development has still young history of its emerge and social development. E-government, provision of e-services by e-governments, e-interaction of different social objects today, all of those things have just begun to grow and to win out their rights for existing in full value in the society. Undoubtedly, all of those peculiarities affect the special features of citizens’ participation in Internet in modern word. Such development needs the formation of public culture how to utilize the net and certain experience and skills to implement such interaction.