미용서비스 품질이 고객만족 및 재방문에 미치는 영향

Abstract

Based on the preceding studies, this research is intended to analyze the service quality status of beauty shop owners and consider their relationship with customer satisfaction. The purpose of these studies is to provide basic data for improving the quality of beauty services by providing a way to efficiently cope with the customer’s intention to revisit and buy again. The prior study on quality improvement of beauty service and customer satisfaction was collected and reviewed to analyze the impact of quality of service on customer satisfaction, the impact of customer satisfaction on repeat visits, and factors affecting improvement of beauty service quality. As the customer satisfaction level increased due to the higher quality of the service, customers tried to select predictable services to minimize the risk associated with the purchase of the service, as the level of quality of service experienced by the customer may vary depending on the service provider’s knowledge and ability to solve problems such as spontaneity. They said that they feel satisfied with the quality of service when they show consideration and interest such as comfort and convenience facilities as a motive for revisiting, and that they will continue to develop customized beauty service programs to select and train talented employees, standardize beauty service processes, and develop customized beauty service programs to improve beauty service quality in the future.